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Creating an online survey might sound like a simple endeavor – you just come up with questions, input them, and hit send, right? But building a successful survey that attracts respondents, engages them, and provides rich data and insights requires a lot of time, thought, and planning.

Here are seven tips for what to consider when you’re putting together your next survey:

1. Plan your survey comprehensively

When coming up with your survey, it can be easy to focus